Market and Product Assessment
Kotler once said “market segmentation is the key to economic success.” Understanding to whom you are selling products and services; what are the key drivers that influence customer decisions in selecting such offering; and most critically how customers rank your competitors against what you provide; are all vital indicators that provide the foundation to drive success.
- Market analysis, likely trends and Implications
- Competitive Positioning
- Business Economics and Impact Analysis
- Strength/Weakness Assessment
- Production/Processes Review
- Support & Customer Care Analysis
Market Direction
Equally important is to understand the direction in which your markets, customers and competition are heading. Where does the market plan to be at future key milestones in the company evolution; how is the competition planning for the future; where does the operation expect to be and how much change and adaption is needed to say competitive.
Strategy & Adaptation
Only by a critical review of where the company is today, can a clear course be set. Knowing your markets is a first step; taking action to address what is needed is the next step; then maintaining vigilance and the willingness to constantly adapt are the underling attributes for maintaining success.
Product & Market Solutions
Wireless Systems: Transforming a key provider into a diversified, growth-oriented enterprise
A major telecommunications enterprise sought to become an integrated services organization. A three-phase strategy was developed to increase reach through local joint ventures and market share through acquisitions. Through the strategy, the organization significantly expanded its portfolio and established a strong presence in US and European markets. The portfolio enabled substantial cross-marketing and integration of services that propelled the enterprise as a leading telecoms provider.
Satellite Communications: Expanding market penetration of two startup service providers
Two start-up satellite providers sought to expand their presence in the fiercely contested European communications market. A strategy was crafted to expand network infrastructure and content services through joint ventures. The strategy was successful and the startups gained significant market share in voice communications and digital content. In addition, the startups pioneered the earliest examples of reality TV that are now a staple of the modern media environment.
Restructuring and diversifying a major 100-year-old family steel fabrication company
For a 100-year-old family steel business, the future was uncertain as contracts ended and leadership passed. To tackle the challenge, a three-pronged strategy was created to improve revenue streams, processes, and planning. Internal reforms improved cash flow and banking arrangements while front office initiatives secured major new clients. As a result, the business expanded into a larger facility to meet its diversified offerings and was recognized as the best steel contractor in 2018 by a major regional developer.