For a 100-year-old family steel business, the future was uncertain as contracts ended and leadership passed. To tackle the challenge, a three-pronged strategy was created to improve revenue streams, processes, and planning. Internal reforms improved cash flow and banking arrangements while front office initiatives secured major new clients. As a result, the business expanded into a larger facility to meet its diversified offerings and was recognized as the best steel contractor in 2018 by a major regional developer.